There are so many ways you can relate with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a Facebook Page can add real value to your business, and with Facebook’s more recent updates to groups – including the ability to link groups to Pages – they’re now a more viable consideration than ever.
The biggest mistake many businesses make is creating a group and then just spamming members with links to their website. This is not what a Facebook group should be about.
Before you consider creating a branded Facebook group, there are a few things you need to know.
Firstly, creating a group shouldn’t affect your business page, but rather provide another way for your audience to find you and engage with you. While building an effective group it takes more time and effort. That why it’s not a quick solution.
Facebook Groups Versus Facebook Pages
A Facebook Page is for your business, and as such, it makes sense that it’ll be largely self-promotional. Groups on Facebook Should be a Fan Page, for most committed customers.
The content you share on your business Page has the opportunity to show up in the news feeds for your fans to see, or you update from your Facebook group will only show up in the news feeds of members. Make sure they work in tandem. Actively promote your group to your fans if it’s something they’re able to join – this way, you can leverage your group and your page at the same time.
Here are five tips to help know how to create a Facebook group for boosting your business.
Using the group to follow up with your customers, checking if they need help or have any questions. It will be helpful for other followers who have similar questions.
You want to create a place where customers can come to ask a question, and not feel embarrassed to do so. Create a group that gives good advice so others can learn from it.
Also, ensure you’re responding to complaints or questions within 24 hours maximum, and responding to them personally.
Facebook groups provide a direct line of communication to your target audience. And maybe you can ask the group what they think about your product and you can use the feedback to improve in your service or product.
One of the most obvious benefits of having your own group is you can control the content and what you post to your followers, they look for interesting discussions, industry news and updates. And to discuss your relevant discussions.
Keep your group spam-free
One of the most off-putting things about Facebook groups is spam, and it’s the admin’s responsibility to monitor the content appearing in the group and ensure it’s being used for the right purposes.
Create a group rules document and upload this into the files section of your group. While you feature them in your group description.
Stand firm on your spam rules and make sure they are enforced right from the beginning.
Look to build a community
Most importantly look to build a community. Creating a group, you need to remember its not about you – its a place for your customers. That means you have to create a place where your customers will feel comfortable sharing their view and asking for advice. And consider how you can provide value for them by sharing content that will be interesting to them and helpful.
There’s a lot of opportunities using the Facebook groups, with more tools and options being provided to help group admins make the best use of the option.