Netflix is reportedly considering expanding into the video gaming sector.
Despite earlier rejecting any interest in entering the game streaming business, the streaming behemoth is purportedly looking for an executive to manage a potential video game division and has spoken with numerous game industry executives about filling the post.
Additionally, Netflix is rumored to be launching a video game bundle service similar to Apple Arcade, which offers customers access to over 100 games for $4.99 per month.
Are the Rumors About Netflix Developing Video Games True?
While Netflix has not issued an official comment addressing these allegations, a spokeswoman for the company appeared to corroborate the news in a message to Polygon, saying:
Our members appreciate the breadth and caliber of our content. That is why we have consistently expanded our offerings… As a result, we’re eager to expand our interactive entertainment offerings.
The gaming service will reportedly be a “mashup of licensed Netflix intellectual property and unique work commissioned from independent studios,” with a possible launch date of 2022.
If that is the case, we may be in for some video game material from the streaming service.
Netflix Is Familiar With Video-Like Content
If the reports are true, Netflix would not be unfamiliar with the video game business. The firm has already dabbled with video game-inspired programming, including 2018’s Black Mirror: Bandersnatch and You v. Wild.
You navigate these shows by selecting options with clicks or taps. As you watch, the episode uses your decisions to alter the course of your reality.
Additionally, Netflix has created television series based on video game titles such as DOTA: Dragon’s Blood, Castlevania, and others. Additionally, attempts have been made to release games and virtual reality experiences based on original content, including Stranger Things, La Casa de Papel (Money Heist), and To All the Boys.
How Will Netflix Approach Video Games?
A critical element to consider is whether Netflix will create original games for their service or focus exclusively on game streaming. While focusing on streaming may be easier, one has to ask if the company will be bold enough to build its own games.
This is unsurprising, given Netflix’s several award-winning original programs. However, can it replicate that success in its gaming section, which is a very different world?
The Market for Game Cloud Streaming
Gaming is an entirely different beast. Amazon, Facebook, Google, and Apple have all tried with cloud streaming games, offering customers access to a massive library of games in exchange for a monthly fee… But with limited success.
Cloud streaming games have not yet made their debut. Google Stadia, for example, has had a number of challenges during the course of its existence. Google’s cloud gaming service is having difficulty updating games on the platform due to a lack of assistance from Google.
Amazon, too, is failing miserably at video games. Amazon has continuously canceled many titles owing to internal and business challenges since establishing a video game subsidiary, Amazon Studios, in 2012. This means that nearly a decade after entering the video game industry, the business has yet to develop a title.
This is an especially intriguing situation given Amazon’s numerous triumphs in other sectors, like entertainment, cloud computing, and artificial intelligence. Needless to say, Amazon has not yet mastered the video game industry.
Amazon’s failure in this area can be linked to a number of issues, including an anti-gaming corporate culture and a lack of the necessary infrastructure to build games.
Is Netflix Capable of Being Better?
With Netflix cognizant of its competitors’ failures and, more significantly, the difficulty of succeeding in the cloud streaming industry, can it improve its own gaming division?
We are certain that Netflix can succeed in the gaming sector if it chooses to expand, but the firm may need to prioritize developing the finest foundation first—a workplace culture that is well-suited to this segment, as well as the appropriate structure.
Given the positive response to Netflix’s video game-inspired programming, expanding into the video game business would not be a leap, as long as the company hires the proper people and takes the necessary precautions. Netflix is taking a risk here, but we’re excited to see what it can accomplish.
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