YouTube has become the undisputed king of online video and has over 2 billion monthly users. It has been 15 years since YouTube’s website launched to the public, yet it’s still one of the most popular videos streaming sites.
It has over 4 billion users who watch hundreds of hundreds of millions of hours of content every single day.
However, many people don’t know how YouTube got its start. In this article, you will know everything about YouTube, which includes its history, YouTube downloader, app, videos, etc.
When was Youtube created? What is YouTube?
YouTube is an American online video-sharing platform headquartered in San Bruno, California. It is created in February 2005, by three former PayPal employees, Steve Chen, Chad Hurley, and Jawad Karim.
Although the site was sold to Google for US$1.65 billion, it now operates as one of Google’s subsidiaries. YouTube allows its users to view, upload, share, rate, add to playlists, report, comment on videos, and subscribe to other users.
Its available content includes TV shows clips, video clips, short and documentary films, music videos, audio recordings, live streams, movie trailers, video blogging, etc.
Most content on YouTube is uploaded by individuals, but media corporations including Vevo, BBC, CBS, and Hulu offer some of their material through YouTube as part of the YouTube partnership program.
Unregistered users can only watch videos on the site but not upload. While registered users are permitted to watch and upload an unlimited number of videos and add comments to videos. Age-restricted videos are available only to registered users affirming themselves to be at least 18 years old.
YouTube and selected creators earn revenue from Google AdSense, it’s a program that targets ads according to site content and audience.
Type of business: Subsidiary
Type of site: Video hosting service
Founded: February 14, 2005 (15 years ago)
Headquarters: 901 Cherry Avenue, San Bruno, California, United States
Area served: Worldwide (excluding blocked countries)
Industry: Internet and Video hosting service
Products: YouTube Premium, YouTube Music, and YouTube TV
How YouTube became Popular
It became more mainstream In January 2009. The 111th U.S. Congress hopped on the bandwagon and launched official Congressional YouTube channels.
By doing so, it has helped American citizens attain a level of access to the government that was never before possible.
How to Create an Account
Creating a YouTube account is easy, free, and quick. To create an account, just submit a few bits of basic information and create your username and password. Her is a few steps on how to achieve that:
On a Desktop
- Go to YouTube.com and click the Sign-Up link.
- Enter your e-mail address and password. Make sure to enter a valid email.
- Fill in the Re-type Password and Username fields.
- Select the country where you live.
- Enter your postal code (This is required only for citizens of the United States, United Kingdom, and Canada)
- Click to select your gender and enter your date of birth. Date of birth is required because YouTube is specific in its terms of service that it doesn’t consider itself to be a site that is appropriate for anybody under the age of 13. So it doesn’t allow anybody under that age to register an account.
- Check or uncheck the next box with the unwieldy name: Let others find my channel on YouTube if they have my email address.
- Click the Create My Account button.
With the App in your Mobile Device
- Open the YouTube app.
- Tap the account icon in the top right.
- Click on Sign in.
- Tap the plus icon Zoom in to add an account.
Once you’ve signed in to the site, you can create a YouTube channel on your account. With a YouTube channel, you can upload videos, leave comments, and create playlists.
Setting up a YouTube channel for Your Business
To set up a YouTube channel here is what you should do:
- Sign up for an account
- Customize your profile
- Interact with others on YouTube
- Verify your channel
- YouTube Live
- Trending Videos
- YouTube Premium
- Advertising on YouTube
- YouTube Partner Program
- YouTube tips and tricks
You already know how to sing-up fr an account, so let’s move on to how to customize your profile.
Customize your profile
- Navigate to your avatar icon in the top-right corner of the homepage
- Click on My Channel. You will be asked to enter your name, but you can use a business name.
- Select Use a Business or other name
- You will be directed to another page where you will enter your business name.
- You can add a channel art.
- Fill in important information about your business. You can as well add your website along with your company’s tagline.
Note: Your channel art and profile picture should represent your brand clearly. However, if you don’t add a picture or art, the site will fil in generic default images for both.
Although, your profile picture is pulled directly from your Google account and must be uploaded through Google, not YouTube. It will take a few minutes to sync your Google profile picture to your YouTube account.
Interact with Others on YouTube
There are several ways to interact with other YouTube users, which includes:
- Messages: You can share videos and message privately with friends and contacts
- Sharing: The site allows users to share videos on other social media platforms, such as Facebook Twitter, Pinterest, Linkedln, Tumblr, Google Plus, Blogger, and Reddit.
- Comments: Comments can be organized by the newest or most popular. Engaging with users who comment on your videos boosts the video’s engagement traffic.
- Likes: This is a more passive form of interacting with contacts. However, if you choose to show your likes publicly on your channel, these videos will appear under the playlists section on your channel.
Verify your channel
How will you know if a channel is verified or not? There will be a small checkbox on the channel, which indicates a verification badge next to the channel’s name.
To apply for verification, your channel must have 100,000 subscribers. However, interested businesses can contact Google directly to inquire about verification.
Advertising on YouTube
There are a few ways to advertise on this site, as users reap the benefits of the website’s free service. Since the website is based on video content, you can add a call-to-action link directing viewers to your business website following the video.
There are four video ad options, which includes:
- TrueView in-stream ads: it plays during, before, or after other videos. However, after five seconds, users can skip the ad. You will be charged for the ad when a viewer watches 30 seconds of the video or interacts with the video.
- Discovery ads: it appears when a user is searching or browsing content on the site or across the web. These ads aren’t limited to 30 seconds; they can be as short or long as you want. You will be charged any time someone clicks on the ad to watch the full video.
- Bumper ads: these are six seconds or less, and users can’t skip these. These ads also appear during, before, or after another video.
- Outstream ads: these plays only on mobile devices, showing up on partner websites and within apps. You will be charged for these ads based on cost per thousand impressions.
This is a subscription service, starting at $11.99 a month, that allows users to stream videos and music without ad at the beginning of the content. It also allows users to download videos to watch offline.
Although you don’t need this to operate the site for your business, it is good to know the latest news about the site to better familiarize yourself with it.
Tips and tricks
Now that you understand how to use the site fully, here are a few tips and tricks to use the site.
- Encourage viewers to subscribe
- Share videos on other social media platforms
- Use relevant keywords in a video’s title, tags, and description
- Engage with similar content uploaded by other users
- Curate playlists
- Upload content regularly
- Use clickable links to reference other content
- Work with top content creators to place products
- Use YouTube stories
- Run a contest